Advertising Disclosure

Last updated: February 1, 2025

At Fiducian, we believe in complete transparency regarding our advertising practices and business relationships. This disclosure explains how we may earn income through various partnerships and how this might affect the content you see on our website. We are committed to maintaining trust through honest communication about our business practices.

Our Commitment to Transparency

We take our relationship with you seriously and believe that transparency is fundamental to building and maintaining trust. This advertising disclosure is intended to help you understand when we may receive compensation for products, services, or resources we mention or recommend on our website.

While we may receive compensation through various partnerships and advertising arrangements, our primary goal is to provide valuable, accurate information and high-quality accounting services. We strive to ensure that any financial relationships do not compromise the integrity of the information we provide or the services we deliver.

Affiliate Relationships and Commissions

What Are Affiliate Relationships?

An affiliate relationship exists when we earn a commission or fee if you purchase a product or service through a link on our website. These relationships allow us to recommend tools, software, services, or resources that we believe may be helpful to businesses while earning compensation when purchases are made through our referral links. We participate in various affiliate programs that are relevant to accounting, business management, and financial services.

How Affiliate Commissions Work

When we include affiliate links on our website, we may earn a commission if you click through and make a purchase. The commission structure varies by program but typically includes:

  • • A percentage of the purchase price (typically ranging from 5% to 30%)
  • • A flat fee per transaction or conversion
  • • Recurring commissions for subscription-based products or services

Using our affiliate links does not cost you anything additional. The price you pay is the same whether you use our link or go directly to the seller's website. However, when you use our link, we receive compensation from the seller as a referral fee.

Our Approach to Recommendations

We are selective about the products and services we recommend. We aim to only promote tools and resources that:

  • • We have personally used, tested, or thoroughly researched
  • • We believe offer genuine value to businesses and accounting professionals
  • • Meet quality standards we would expect for our own business operations
  • • Are relevant to the needs of our clients and website visitors

We do not allow the possibility of earning commissions to influence our honest assessment of products or services. When we have concerns about a product, we share those concerns openly, even if it means earning less commission or no commission at all.

Sponsored Content and Partnerships

Sponsored Content Identification

From time to time, we may publish sponsored content on our website. Sponsored content includes articles, posts, reviews, or other materials that we create in exchange for compensation from a brand, company, or organization. Any sponsored content will be clearly labeled as such using terms like:

  • • "Sponsored"
  • • "Paid Partnership"
  • • "Sponsored Post"
  • • "Sponsored Content"

These labels will appear prominently at the beginning of any sponsored content to ensure transparency about the nature of the relationship.

Brand Partnership Standards

We maintain editorial independence even when working with sponsors and partners. While we may receive compensation for creating content featuring a sponsor's product or service, we retain full control over the content we publish. We only enter into partnerships with brands whose products or services align with our values and could genuinely benefit our audience. We decline sponsorship opportunities that would require us to make claims we cannot substantiate or promote products we do not believe in.

Content Authenticity Guarantee

Whether content is sponsored or not, we commit to providing honest, accurate information based on our professional knowledge and experience. Sponsored content reflects our genuine opinions and assessments, and we would never recommend a product or service we believe could be harmful or unhelpful to businesses. Our professional reputation depends on maintaining the trust of our clients and website visitors, which we value far more than any single sponsorship arrangement.

Third-Party Advertising Networks

Display Advertising

We may use third-party advertising networks to display advertisements on our website. These advertising networks serve ads based on your browsing history, interests, and demographic information. The ads you see may be selected by the advertising network's algorithms rather than by us directly. These networks use cookies and similar technologies to collect information about your browsing behavior to deliver targeted advertising.

Behavioral Targeting and Personalization

Some of the advertising on our website uses behavioral targeting techniques. This means advertisers may collect information about your online activities over time and across different websites to deliver ads that are more relevant to your interests. This practice involves:

  • • Tracking pixels and cookies that record your browsing patterns
  • • Building profiles based on your interests and demographics
  • • Serving personalized advertisements based on this profile information
  • • Remarketing campaigns that show ads to people who have previously visited our website

You can learn more about how to manage advertising preferences and opt out of behavioral advertising in our Cookie Policy.

Advertising Network Policies

We work with reputable advertising networks that maintain their own privacy policies and advertising standards. While we do our best to work with networks that respect user privacy and display appropriate content, we do not have direct control over the specific ads that appear on our website through these networks. If you encounter an ad that seems inappropriate or misleading, please contact us so we can address the issue with our advertising partners.

Your Rights and Advertising Controls

Managing Advertisement Preferences

You have control over how advertising affects your browsing experience on our website. You can:

  • • Adjust your cookie preferences through our Cookie Policy page
  • • Use browser settings to block third-party cookies and tracking
  • • Opt out of behavioral advertising through industry opt-out tools
  • • Use browser extensions or privacy tools to manage advertising

Opt-Out Procedures

To opt out of personalized advertising, you can:

  • • Visit the Digital Advertising Alliance opt-out page to opt out of interest-based advertising from participating companies
  • • Use the Network Advertising Initiative opt-out tool to control advertising from member networks
  • • Enable "Do Not Track" or similar privacy features in your web browser
  • • Adjust advertising preferences on your mobile device through your device settings

Please note that opting out of personalized advertising does not mean you will see fewer ads. It means the ads you see will be less relevant to your interests because they will not be based on your browsing behavior.

Data Collection and Privacy

The data collected for advertising purposes is governed by our Privacy Policy and the privacy policies of our advertising partners. We encourage you to review these policies to understand how your information is collected, used, and protected. Under applicable data protection laws, you may have additional rights regarding your personal information used for advertising purposes, including the right to access, correct, or delete this information.

FTC Compliance and Legal Requirements

This disclosure is provided in compliance with the Federal Trade Commission's guidelines regarding endorsements and testimonials in advertising. The FTC requires that we disclose any material connections between us and companies whose products or services we recommend or promote.

A "material connection" includes any financial, employment, personal, or family relationship that might affect the credibility of our endorsement. By providing this disclosure, we ensure that you can make informed decisions about the recommendations and advertisements you encounter on our website.

We take our legal obligations seriously and maintain careful records of all advertising relationships and sponsorships to ensure full compliance with applicable laws and regulations.

Updates to This Disclosure

We may update this Advertising Disclosure from time to time as our business practices evolve or legal requirements change. We will post any changes on this page and update the "Last updated" date at the top. We encourage you to review this disclosure periodically to stay informed about our advertising relationships and practices. Your continued use of our website after changes are posted indicates your acceptance of the updated disclosure.

Questions About Our Advertising Practices

If you have questions about our advertising relationships, sponsored content, or this disclosure, please contact us through our contact page. We are committed to transparency and will be happy to provide additional information about any specific relationship or advertising practice.